BANDAR SERI BEGAWAN: Brunei Darussalam ranked top five globally in Instagram advertisement reach rate in terms of population ratio aged 18 and above with 85.3 per cent (287,050 people), after Bahrain, United Arab Emirates, Turkiye, and Kazakhstan.
This is according to Digital 2024, an annual report on social media and digital trends worldwide by Meltwater, a global leader in media, social and consumer intelligence, and We Are Social, a socially-led creative agency.
As for digital adoption and use in Brunei…
