British American Tobacco’s Malaysia unit is betting on the Dunhill of vapes to turn around declining sales in the Southeast Asian nation.
The company has big plans for its Vuse brand after a rule change last year allowed it to begin selling the popular vaping product in Malaysia, effectively doubling the size of the tobacco company’s local addressable market, BAT (Malaysia) Managing Director Nedal Louay Salem said.
“Our ambition is to make Vuse to vape what Dunhill is to cigarettes,” Salem said in an interview with Dow Jones Newswires. “Our ambition is to be the biggest vape brand in…
