- Innovative gamified contest offers Lucid Air EV grand prize and guaranteed rewards for all participants
Riyadh, Saudi Arabia – (ARAB NEWSWIRE) – Leading fintech-driven financial company Sahm Capital today announced the launch of its “Complete the Sahm Logo to Win Your Dream Car” campaign in celebration of Saudi Arabia’s 95th National Day. The innovative gamified contest operates under Sahm Capital’s celebratory slogan “Own the Top” and reinforces the company’s commitment to Saudi Arabia’s Vision 2030 objectives of youth empowerment and technological innovation.
The two-week campaign invites participants to collect five unique digital fragments through QR codes placed across Sahm Capital’s official social media channels (https://x.com/Sahm_Capital) and strategic outdoor advertising locations throughout Riyadh. Upon completing the Sahm logo, participants automatically enter a draw for premium prizes while receiving guaranteed rewards.
The grand prize winner will receive a brand-new Lucid Air Pure electric vehicle valued at SAR 299,000. Secondary prizes include a FIFA World Cup 2026 travel package worth SAR 100,000 and Saudia Airlines Business Class vouchers valued at SAR 20,000. All participants are guaranteed to receive a SAR 50 trading voucher, which becomes active upon opening a Sahm Capital trading account.
“This National Day, we’re proud to celebrate alongside our community through an experience that embodies both innovation and national pride,” said Mohammed Asiri, Chief Financial Officer of Sahm Capital. “Our ‘Complete the Logo’ campaign reflects our core belief that financial services should be accessible, engaging, and rewarding. Through Sahm, our users don’t just participate — they own the top.”
The campaign runs from September 9 through September 23, 2025, with the winner announcement scheduled for September 23 at 5:00 PM GMT+3 across Sahm Capital’s official social media platforms.
This initiative represents Sahm Capital’s ongoing commitment to making financial services more inclusive and engaging for Saudi Arabia’s tech-savvy population. By combining gamification with meaningful rewards, the campaign strengthens Sahm’s position as a forward-thinking financial technology platform aligned with Vision 2030’s digital transformation goals.
About Sahm Capital
Sahm Capital, registered in Riyadh, holds full regulatory licenses from the Capital Market Authority (CMA) to provide Dealing, Advising, Custody, Arranging, and Managing Investments and Operating Funds Activities in the Securities Business services (license no. 22251-25). Sahm Capital has established itself as the fastest-growing member of the Saudi Exchange, leveraging proprietary technology and innovative financial solutions to deliver seamless, one-stop financial services. For more information, visit: www.sahmcapital.com
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